Destination Architect

The design process. NO. THE DESIGN PROCESS!  At its core a design process needs to be established to help the designer and the client discover together the essence of the design story.  What is magical about the project? What is essential? What will set this destination apart from the rest?  Again this is a collaborative process inclusive of the stakeholders.  Time spent in this discovery period will help to flush out the ideas and achieve a great design.
There are many tools, pen, trace, program etc but the main tool is vision and coupled with imagination.   Sharpen those first and the rest falls into place.