Welcome back! Guest Loyalty has a direct relationship with Place making. Place making at its core is about connecting with the guest on an emotional level. This will drive business via word of mouth. In todays world with websites like Yelp! Word of mouth has a whole new level of importance.
The Hospitality Industry has made great progress, but is it really providing their guest with memorable events, these emotional connections? The continuous evolution of guest expectations is the driving force of this industry as the travelling public have come to expect and demand more!
Consequently the guest experience has had to become increasingly more sophisticated as people in all walks of life look for and expect much more for their time and money whenever and wherever they travel, be it for business or pleasure in select service or ultra luxury.
Many of the leading hotel companies are looking for ways to extend and enhance the experience for their guests. Looking for way to immerse their guests in the local culture, environment or location. The destination architect should consider the following;
- The modern upscale traveller increasingly wants tailored experiences, rather than ‘generic’ luxury;
- They want to be a part of a ‘community’ of like-minded people;
- They wish to become part of the hotel experience, documenting to social media in real-time;
- They seek hotels that are distinctive in terms of design, ambiance and service with animated public spaces – not ‘cookie-cutter’;
- Preference for localization of design and experience that reflects the destination.
more to come . . .
Destination Architect 