Destination Architect

Often as designers we have a vision of the destination. The mood and character that needs to be put on display. We must challenge ourselves not to design TO the vision but rather design starting FROM the vision and allowing the vision to develop beyond the initial inspiration. Deeper developement of detail, art, culture, and form. Capturing the Instagram moments (used to refer to them as KODAK moments) and putting them on display. Finding the WOW moment that the guests will talk about. These are the features that will bring more guests to the destination. So do not hind the initial vision but rather explore, challenge and discover the unique WOW proposition.