I started this post in December of 2019, At that time I was getting perspective on my career. Taking stock and assessing where I have been and perhaps where I may be going. The Beginning: As we start our careers we know little of the real business of architecture and design. First we apprentice to … More DESTINATION ARCHITECT – A LIFE DEDICATED TO DESIGN

Listen to the Guest! – This seems simple, but the guest drive the hospitality market, they vote with their wallets.  Destinations need to keep this in mind and think not just about the trends today but where the industry is headed in 5, 10, years.  How will this change our designs.  Will our design have … More DESTINATION ARCHITECT – Keep this in mind

Happy New Year!!!! It is that time of year again when pundits, professionals, and players tells us what the trends will be in 2018, what the color will be?  It’s Purple!! But looking at Hospitality trends for 2018 here are 4 trends to watch for. Millennials Make the Decisions Now!  Millennials have become the largest … More DESTINATION ARCHITECT – 2018 TRENDS – ROUNDUP

About a year ago i was in London staying at the Rosewood London. I needed to go into my office and complete some work. At the end of the long day i decided to hope in a cab. I didn’t the extra traffic and that the rise would be a bit longer than it had … More DESTINATION ARCHITECT – GUEST SERVICE

Welcome back!   Guest Loyalty has a direct relationship with Place making.  Place making at its core is about connecting with the guest on an emotional level.  This will drive business via word of mouth.  In todays world with websites like Yelp! Word of mouth has a whole new level of importance. The Hospitality Industry has … More DESTINATION ARCHITECT – FINDING THE GROOVE

Had a wonderful experience designing this destination with a great client that had a clear vision and assembled a creative design team. https://shar.es/18DXBE

The design process. NO. THE DESIGN PROCESS!  At its core a design process needs to be established to help the designer and the client discover together the essence of the design story.  What is magical about the project? What is essential? What will set this destination apart from the rest?  Again this is a collaborative … More DESTINATION ARCHITECT – DESIGN PROCESS

Are clients always right? Not always but the art is to promote design ideas in a way that the client will believe that is their idea. This doesn’t stop us from telling clients what we think. This should always be done with tact not attack in mind.

Respect comes in many forms. One must respect the site, the natural building typology of the region. We must respect the external forces that are imposed on a destination, wind, sun, wave action, etc. But one must respect the design process. Respect the clients vision. And trust the inner design voice.

A balance needs to be drawn between legal minutiae and resort / destination design opportunities that will build a portfolio. William had it right 400 is a good start!