Does the location drive the market success or does WHAT to do drive the success? Can “adolescent” destination markets learn from “mature” destination markets? What is needed for success? Differentiation is key but done in a quality minded way. Adaptation to the cultural market don’t transplant a solution but adapt a solution sensitive that is … More DESTINATION ARCHITECT – HOSPITALITY & ENTERTAINMENT ( #AHIC2015 )

By 2050 nearly 70% of the world population will live in an Urban Environment. Will we want to leisure in an Urban Environment? Our current trends see guest wanting to de-connect, de-compress but live an experience they don’t have in our daily lives. So the question WHERE are we headed?

We discuss relationships in design. The relationship of one space to another. Inside to outside. Mass to volume. These are the notions of spatial relationships. But also need to remember that business is about relationships. Which implies that business is also about trust, communication, fairness perhaps even moments of sacrifice. Keep these concepts in mind … More DESTINATION ARCHITECT – RELATIONSHIP

Three challenging words. Ones we discuss often in my practice. Recently an internal design workshop took place. We discussed these words and the meanings and what the meaning in the hospitality design field meant. CREATIVITY is the spark! The initial idea INNOVATION is the improvement of the idea. Resolving, refining and improving the design TALENT … More DESTINATION ARCHITECT – INNOVATION, CREATIVITY and TALENT

Details are often not small things. Usually they are about getting the big things right.

There are moments in the design process of destinations that a notion, a spark of and idea, a sketch will build a brand. You never know where the napkin sketch will lead. Are you ready to follow?

The site often will inform you where the arrival is to be located. <

Most of the time you want to tell you clients “yes, that is a great idea” but sometimes you need to get them to say “no, that wasn’t a good idea” before you have to. That is part of the art.

“Experience, travel — These are an education in themselves.” ―Euripides You also learn there are commonalities among cultures, the great eye opener.

Always walk the site with the client. This is where their vision and passion comes out. You get to see a glimpse of the destination they want Your job is to capture it and draw it out.